Tuesday, March 7
9:45am - 10:20am
Court

Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance

Breaking up is hard to do, and no matter how you position it, someone’s feelings always get hurt. The same can be said when it comes to changing how you create, manage and deliver content – there are many teams involved, and there can be growing pains when a relationship status is changed within your organization's content strategy.

In this session, we'll look at how a proactive approach to content management, modeling and governance ensures your audiences and engagement numbers aren’t the ones who suffer in the break-up with your old content habits. We'll discuss:

• Making the most out of the technology you have

• What content modeling is, and how to use it to deliver the best experience across all channels

• Why setting up and empowering the right governance structure and teams makes the difference between creating content and creating experiences

• Where to start

• Strategies for success

Featuring:

Cathy McKnight

Chief Problem Solver and Lead Analyst

The Content Advisory