Tuesday, March 7
2:00pm - 2:40pm
Court

Levelling up the content strategy playbook

Creating content that sticks is table stakes, it's the art of creating value and achieving brand goals that's the winning strategy. Strategy's digital editor Josh Kolm talks to Walmart Canada's David Raine, Canada Hellmann's Kristen Denega and Go RVing’s Cyrus Irani on how they are innovating within their content marketing programs and plans to engage new and existing audiences and drive business results.

From getting sustained organizational buy-in to Walmart Canada's award-winning program theHUB- and proving why investing in internal stakeholders makes sense - to Canada Hellmann's commitment to engaging audiences in new realms, leveraging gaming, AI and product innovation to bring to life and reinforce the brand's purpose platform - to how Go RVing is rallying a passionate audience promoting an RV lifestyle across their Wildhood platform.

Featuring:

Kristen Denega

Canada Hellmann's Market Lead & NA Innovations

Unilever Canada

Cyrus Irani

Director of Digital Strategy

Go RVing Canada

David Raine

Senior Manager, Editorial Content

Walmart Canada Corp.

Moderating:

Josh Kolm

n/a

Brunico Communications Ltd.