Real brand stories & tips
for winning the content marketing game


AToMiCon brings together experts in the content marketing space from all sides of the marketing and media industry. Register to see the latest content programs, best-in-class branded content successes, get insights on effective audience-building strategies and actionable takeaways. See the speaker lineup.

+ At the end of the day, see the year's best advertising, tech, media and content programs at the 2020 AToMiC Awards (included with registration).

MARCH 3, 2020
ARCADIAN COURT, TORONTO

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  • Reinventing content marketing: the 2020 business strategy

    It’s 2020. There is no doubt that we have moved into a new era of marketing. Automation, algorithms, data, privacy, and always-on are the priorities for today’s marketer. Yes, the entire practice of marketing has changed – again. And content is at the center of all this change.

    So why is the struggle to measure the effectiveness of content such a struggle for the business? In this session, we’ll reboot the whole notion of content marketing, discuss the business model of content, and walk step-by-step on how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.

  • Managing a content program in a highly regulated space: Breaking through in cannabis

    Berkeley Poole, VP of Creative at Tokyo Smoke shares insights from ideation to execution on how a winning content marketing strategy can reach and engage the right consumers despite category restrictions. Poole will illustrate how content plays a critical role in driving consumer preference by leveraging creativity to change perceptions and educate - all without showing consumption.

  • How to grow your audience investment: a KOHO guide

    Instead of throwing content into the void to see what sticks, KOHO's Julia Cooper is always looking for new crevices and niches. KOHO has a very simple strategy for growing their audience and accruing new customers: what are the gaps in the average Canadian's knowledge when it comes to finance? Learn how they find new audiences and nurture them via curated content to gain trust.

  • Swoop: How to run a content-led and data-informed strategy on a tight budget

    Being an ultra-low-cost carrier, Swoop's Senior Leader of Marketing, Digital and Communications, Kelly Steward claims the sweet spot is finding the intersection between creative intuition and data insights (as well as learning from mistakes and optimising relentlessly). Steward explains how content marketing can be scalable for any budget, diving into Swoop's data-informed efforts to fast-track humanising the brand within an ROI framework.

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