Agenda

You are not currently viewing the most recent ATOMICON. Go to ATOMICON 2023.

Tuesday, March 3

8:15am	Registration & Breakfast
9:15am	Opening Remarks
9:25am	Keynote:Reinventing content marketing: the 2020 business strategy
10:05am	Curating content relevance: Quebec Tourism
10:30am	NETWORKING BREAK
10:45am	CBC Upfront: What marketers need to know about podcasts Cracking the diversity code: Egg Farmers of Canada
11:20am	CSO P.O.V.- Why we must never forget the brand in branded content
11:50am	Swoop: How to run a content-led and data-informed strategy on a tight budget Toyota: The new lane for branded content
12:15pm	LUNCH Lunch and Learn
1:15pm	Globe Media Group Upfront: How brands can make podcasts people will listen to Influencer content 2.0
1:50pm	Tokyo Smoke: Managing a content program in a highly regulated space
2:15pm	Hershey’s: Achieving cultural authenticity
2:40pm	NETWORKING BREAK
3:00pm	Bell Media Upfront-Brand storytelling in 2020 and beyond How to grow your audience investment: a KOHO guide
3:35pm	Bud Light: Building an LDA+ audience via entertainment
4:00pm	Keynote: Content Cues for a new decade: WGSN breaks down key consumer trends
4:55pm	Closing Remarks
5:00pm	Pre-show Cocktail
6:00pm	AToMiC Awards