Tuesday, March 3
12:15pm - 1:15pm
Mezzanine

Lunch and Learn

Meet the experts. AToMiCon content marketing gurus will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable. Lunch will be served in the session room.

*Advance sign-up is required

How to reinvent your content strategy

Speaker: Cathy McKnight, The Content Advisory

How to leverage storytelling

Speaker: Sebastien Viau, Alliance de l’industrie touristique du Québec

How to do content on a budget

Speaker: Kelly Steward, Swoop 

How to maximise influencers

Speaker: Jani Yates, Ad standards Canada 

How to be consistent with your brand

Speaker: Mark Tomblin, Thinking Unstuck

Diving into key consumer trends

Speaker: Andrea Bell, WGSN 

How to overcome perception gaps

Speaker: Rachel Rayne, Toyota Canada 

Featuring:

Andrea Bell

Director, Insights

WGSN

Cathy McKnight

Chief Problem Solver and Lead Analyst

The Content Advisory

Rachel Rayne

Sr Marketing Manager, Car & Truck Portfolio

Toyota Canada Inc

Kelly Steward

Integration Program Lead Commercial and Cx

Swoop Airlines

Mark Tomblin

Founder

Thinking Unstuck

Sebastien Viau

VP Marketing and Commercialization

Alliance de l'industrie touristique du Québec

Janette Yates

President and CEO

Ad Standards