Tuesday, March 3
1:50pm - 2:15pm
Court

Tokyo Smoke: Managing a content program in a highly regulated space

Please remember to bring your ID's as Tokyo Smoke's session is age-gated (19+)

Berkeley Poole, VP of Creative at Tokyo Smoke shares insights from ideation to execution on how a winning content marketing strategy can reach and engage the right consumers despite category restrictions. Poole will illustrate how content plays a critical role in driving consumer preference by leveraging creativity to change perceptions and educate - all without showing consumption. 

Featuring:

Berkeley Poole

Creative Director-Whitman Emerson

Tokyo Smoke