Tuesday, March 3
11:50am - 12:15pm
Loft 5

Toyota: The new lane for branded content

As we drive towards a 5G world with ever more distractions, how do you get people to notice your brand, let alone build it? Rachel Rayne, Senior Marketing Manager of the Car & Truck portfolio explains how Toyota Canada leverages branded content within their consumer-first marketing plans and how they tap tensions and unmet needs to connect with an audience and overcome perception gaps. From using data efficiently, to realizing the sweet-spot between selling and helping, hear how their approach led to brand lift.

Featuring:

Rachel Rayne

Sr Marketing Manager, Car & Truck Portfolio

Toyota Canada Inc