Session
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Tuesday, March 3
10:05am - 10:30am
Court
Curating content relevance: Quebec Tourism
Tuesday, March 3
10:05am - 10:30am
Court
Curating content relevance: Quebec Tourism
Sébastien Viau, VP Marketing & Sales for Alliance de l’industrie touristique du Québec (QuebecOriginal) is leveraging storytelling through influencers while also using AI and existing data to serve targeted content to its audience. Learn how Quebec Tourism's new strategy has built brand momentum and generated great results over the last three years.
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