Tokyo Smoke: Managing a content program in a highly regulated space
Tuesday, March 3, 2020
3:35 PM - 4:00 PM
Berkeley Poole, VP of Creative at Tokyo Smoke shares insights from ideation to execution on how a winning content marketing strategy can reach and engage the right consumers despite category restrictions. Poole will illustrate how content plays a critical role in driving consumer preference by leveraging creativity to change perceptions and educate - all without showing consumption.
VP of Creative