The Globe and Mail upfront-How brands can make podcasts people will listen to
Tuesday, March 3, 2020
1:15 PM - 1:45 PM
Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into the ears of Canadians. But how do you know if a podcast is right your company? What is the process for making one? And how do you ensure you're reaching your brand objectives, without alienating listeners?
From The Globe’s Content Studio, join Executive Producer Kiran Rana and Creative Lead Monica Bialobrzeski as they walk you through the steps of how a podcast is made, from pitch to product to promotion. Through several case studies, they will guide you through the process, share best practices, industry tips and tricks to ensure if you’re going to make a podcast, you do it right.
The Globe and Mail