Hershey’s: Achieving cultural authenticity

Tuesday, March 3, 2020
2:15 PM - 2:40 PM

Creating relevant content for a group of highly engaged consumers has become much more powerful than aiming to please everyone. Joining conversations and contributing to emerging cultural trends requires creative risks, but Hershey's senior marketing manager Mathieu Gamache says that approach to content is what's needed to connect with consumers now. Learn how Hershey's new approach led to the launch of the Oh Henry! 425 bar amid Marijuana legalization in Canada, the debut of a full-length Reese ASMR movie, and delivered stellar results.


Pete Breton
Partner & Executive Creative Director
Anomaly Inc

Mathieu Gamache
Sr. Marketing Manager
Hershey Canada Inc

Event Menu

Brand Menu