Tuesday, March 3
2:15pm - 2:40pm
Court

Hershey’s: Achieving cultural authenticity

Creating relevant content for a group of highly engaged consumers has become much more powerful than aiming to please everyone. Joining conversations and contributing to emerging cultural trends requires creative risks, but Hershey's senior marketing manager Mathieu Gamache says that approach to content is what's needed to connect with consumers now. Learn how Hershey's new approach led to the launch of the Oh Henry! 425 bar amid Marijuana legalization in Canada, the debut of a full-length Reese ASMR movie, and delivered stellar results.

Featuring:

Pete Breton

Executive Creative Director

Anomaly Inc

Mathieu Gamache

Sr. Marketing Manager

Hershey Canada Inc