Why we must never forget the brand in branded content
Tuesday, March 3, 2020
11:20 AM - 11:50 PM
Branded content seems to be everywhere. And yet in our understandable desire to develop content, we run the risk of forgetting that it is - or should be - in the service of the brand. And that means understanding how our content fits into the wider brand and marketing framework, a framework that is as important now as it has ever been.