Session

Influencer content 2.0

Tuesday, March 3, 2020
1:15 PM - 1:45 PM
Loft 5

Are influencers over-hyped? The continued increase of brands incorporating influencers in content programs indicates the value equation is still valid, but their role is evolving. As rules change and expectations alter, Ad Standards CEO Jani Yates moderates a discussion on best practices and the real business pressures brands and influencers now face.


Moderating:


Jani Yates
President and CEO
Ad Standards


Featuring:


Jodi Blackburn Lopez
Digital Creator
Jodi Blk

Lauren Dineen-Duarte
Director, Public Affairs and Communications
American Express

Sydney Hoffman
Influencer

Laura Hughes
Senior Communications Manager
Shaw Festival Theatre

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