Toyota: The new lane for branded content

Tuesday, March 3, 2020
11:50 AM - 12:15 PM
Loft 5

As we drive towards a 5G world with ever more distractions, how do you get people to notice your brand, let alone build it? Rachel Rayne, Senior Marketing Manager of the Car & Truck portfolio explains how Toyota Canada leverages branded content within their consumer-first marketing plans and how they tap tensions and unmet needs to connect with an audience and overcome perception gaps. From using data efficiently, to realizing the sweet-spot between selling and helping, hear how their approach led to brand lift.


Rachel Rayne
Sr Marketing Manager, Car & Truck Portfolio
Toyota Canada Inc

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