Senior Director of Strategy and Marketing Communications
Marie-Claudel Lalonde is the Senior Director of Strategy and Marketing Communications at Loto-Québec. With more than 20 years of experience in various strategy, brand management, integrated marketing and Ecommerce roles, she is a respected leader maximizing ROI while breaking from tradition to constantly evolve and stand out to meet consumers' needs.
She has led award-winning projects and campaigns based on results and creativity (IDEA, Effie Awards, CASSIES, Créa, Prix Média, Marketing Awards, Strat Awards, MIAs), such as the famous Lotto 6/49: #youshouldplay649. Marie-Claudel was also one of the Strategy Magazine Marketers of the Year in 2018 and was identified as Marketing Visionary 2020 by Deloitte & Infopresse.