Tuesday, March 5
12:15pm - 1:15pm
Loft 4/5

Luncheon Roundtables

Meet the experts. AToMiCon content marketing gurus will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable. Lunch will be served in the session room.

*Advance sign-up is required 

How to create compelling content

Speaker: Louis Arbetter, PepsiCo

How to use AI for better content

Speaker: Robert Beredo, L'Oreal Canada

How to personalise your content

Speaker: Cookie Boyle, Destination Canada

How to create a content hub

Speaker: Simon Joly, Ubisoft

How to build a content calendar

Speaker: Cathy McKnight, The Content Advisory / Content Marketing Institute

How to create a dialogue with Gen Z

Speaker: Stephen Scarrow, KFC

Featuring:

Louis Arbetter

GM, PepsiCo Content Studio

PepsiCo

Robert Beredo

Chief Digital Officer

L'Oreal Canada

Cookie Boyle

Executive Director, Global Content

Destination Canada

Simon Joly

Senior Marketing Manager

Ubisoft

Cathy McKnight

Chief Problem Solver and Lead Analyst

The Content Advisory / Content Marketing Institute

Stephen Scarrow

Senior Marketing Manager, KFC

KFC Canada