Laura Mingail is a trailblazer known for creating innovative, audience-centric solutions in both established and emerging industries. With a track record of success across the film, TV, XR and consumer product industries, Laura has led marketing, communications, and new business initiatives for prominent brands such as Disney Junior, CTV, Cineplex Entertainment, Entertainment One and PepsiCo. She has also played a key role in the global launch of break-through XR games and narrative experiences, including multiple titles featured at leading festivals such as Venice Film Festival, Tribeca Festival, and SXSW.

In addition to her work with Archetypes & Effects, Laura contributes to the evolution of the marketing and entertainment industries as an Advisory Board Member for SXSW, media contributor and speaker. She is an invited speaker and jury member at distinguished events such as AI World Forum, Augmented World Expo, Guanajuato International Film Festival, Series Mania, SXSW, Tribeca Festival and World VR Forum, as well as for intellectual organizations ranging from University of Toronto to Mensa Canada.

Speaking on: The next frontier of content marketing