Session

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Lunch and Learn

Tuesday, March 3, 2020
12:15 PM - 1:15 PM
Mezzanine

Meet the experts. AToMiCon content marketing gurus will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable. Lunch will be served in the session room.

*Advance sign-up is required

How to reinvent your content strategy

Speaker: Cathy McKnight, The Content Advisory

 

How to leverage storytelling

Speaker: Sebastien Viau, Alliance de l’industrie touristique du Québec

 

How to do content on a budget

Speaker: Kelly Steward, Swoop 

 

How to maximise influencers

Speaker: Jani Yates, Ad standards Canada 


How to be consistent with your brand

Speaker: Mark Tomblin, Thinking Unstuck


Diving into key consumer trends

Speaker: Andrea Bell, WGSN 

 

How to overcome perception gaps

Speaker: Rachel Rayne, Toyota Canada 


Featuring:


Andrea Bell
Director, Insights
WGSN

Cathy McKnight
VP Strategy & Consulting
The Content Advisory

Rachel Rayne
Sr Marketing Manager, Car & Truck Portfolio
Toyota Canada Inc

Kelly Steward
Senior Leader Marketing Digital and Communications
Swoop Airlines

Mark Tomblin
Founder
Thinking Unstuck

Sebastien Viau
VP Marketing and Commercialization
Alliance de l'industrie touristique du Québec

Jani Yates
President and CEO
Ad Standards

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