Natalie Lucas is a seasoned marketer with cross industry experience, developing strategies for a range of verticals from automotive to retail and CPG. At Labatt, where she’s been for the past 4.5 years, Lucas has been an integral part of a number of impressive campaigns.  She spearheaded the launch of Budweiser Stage and Labatt’s first non-alcoholic offering, Budweiser Prohibition Brew, and has been instrumental in repositioning brands like Michelob Ultra and Bud Light for market growth. Currently, Lucas is the Director of Marketing for Light Beer Brands, and will be overseeing the expansion of big bet brands including Michelob Ultra, Bud Light, and the Bud Light flavor and Radler family of brands.

Speaking on: Bud Light: Building an LDA+ audience via entertainment