Speakers


Andrea Bell

Head of Mindset, Strategic Insights and Executive Editor, Americas

WGSN

Part trend-forecaster, part-futurist, Bell is a seasoned journalist with an in-depth knowledge of the consumer marketplace and mindset. Bell’s consumer expertise drives many of WGSN’s consumer advisory projects where she work closely with clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that...more

Speaking at: Lunch and Learn; Content Cues for a new decade: WGSN breaks down key consumer trends


Monica Bialobrzeski

Creative Lead

The Globe and Mail

Monica Bialobrzeski is the Creative Lead at Globe Content Studio and Show Producer of The Sound Of, an arts/lifestyle podcast in partnership with Lincoln. Monica has experience working in advertising agencies, media companies and production houses in Canada and Europe, providing a mixed expertise in creative strategy, production and creative...more

Speaking at: The Globe and Mail upfront-How brands can make podcasts people will listen to


Sarah Caron

Director, Marketing and Nutrition

Egg Farmers of Canada

Sarah Caron has been with Egg Farmers of Canada (EFC) since 2006. She has extensive experience in consumer marketing and corporate communications.

As the Manager of Corporate Programs and Partnerships, Caron focused on EFC’s social responsibility initiatives with the goal of fostering public trust in Canadian farmers and the egg industry....more

Speaking at: Cracking the diversity code: Egg Farmers of Canada


Julia Cooper

Manager, Growth & Marketing

KOHO

Julia Cooper is the Manager of Growth and Marketing at KOHO, Canada's leading challenger bank. She holds a PhD in literature from the University of Toronto, and cut her teeth in operations and communications at lululemon's HQ. Her book, The Last Word, was named one of the Globe and Mail's...more

Speaking at: How to grow your audience investment: a KOHO guide


Mathieu Gamache

Sr. Marketing Manager

Hershey Canada Inc

Mathieu Gamache is a seasoned marketing professional with 14 years of experience at tier 1 companies including Kraft, McDonald’s and Hershey’s.


At Kraft Canada, he managed storied brands like Kraft Dinner and Kraft Singles and made a mark for himself as leader of the dairy Innovation team where he developed...more

Speaking at: Hershey’s: Achieving cultural authenticity


Rosie Gentile

SVP Experience Design

Cossette Communication Inc

Rosie Gentile is one of Canada’s top 1:1 marketing strategic leaders with more than 20 years of Integrated, Direct and Digital marketing experience. She currently leads experience design for Cossette in Toronto.

Her client experience encompasses all sectors including automotive, consumer packaged goods, retail, telecommunications, media and...more

Speaking at: Cracking the diversity code: Egg Farmers of Canada


Natalie Lucas

Director of Marketing-Light Beer Portfolio

Labatt Breweries of Canada

Natalie Lucas is a seasoned marketer with cross industry experience, developing strategies for a range of verticals from automotive to retail and CPG. At Labatt, where she’s been for the past 4.5 years, Lucas has been an integral part of a number of impressive campaigns.  She spearheaded the launch of Budweiser Stage...more

Speaking at: Bud Light: Building an LDA+ audience via entertainment


Cathy McKnight

VP Strategy & Consulting

The Content Advisory

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets,...more

Speaking at: Reinventing content marketing: the 2020 business strategy; Lunch and Learn


Robin Neufeld

Director Content Marketing

Canadian Broadcasting Corporation

Robin Neufeld, MBA, CM is the Director of Content Marketing at the CBC, leading the team who devises custom content and ad media innovations for CBC's brand partners.

Robin is a graduate of the Rotman School of Business with a specialization in Brand Marketing. She launched her career in the brand...more

Speaking at: CBC upfront-Podcasts 101 for Marketers



Rachel Rayne

Sr Marketing Manager, Car & Truck Portfolio

Toyota Canada Inc

Rachel Rayne is a Sr. Marketing Manager, Car & Truck portfolio at Toyota Canada in Toronto responsible for all National Tier 1 nameplate marketing. She manages the strategic connections planning & communications development for all Toyota vehicles with a priority on new vehicle launches & volume vehicles. Rayne recently oversaw...more

Speaking at: Toyota: The new lane for branded content; Lunch and Learn


Kelly Steward

Marketing Lead

Swoop Airlines

Kelly Steward is a candid and creative Senior Marketing Leader at the helm of Marketing, Digital and Communications at Swoop – Canada’s leading ultra-low fare airline. Having worked with big brands, bold start-ups and purpose-driven local businesses, the common theme throughout Steward‘s career has been one of building brands and...more

Speaking at: Swoop: How to run a content-led and data-informed strategy on a tight budget; Lunch and Learn


Mark Tomblin

Founder

Thinking Unstuck

A UK native, Mark Tomblin worked for the majority of his advertising career in London - first in account management at some of the most renowned independent British agencies, such as Leagas Delaney, CDP and WCRS, before moving into senior strategy roles at Publicis and Y&R.

His final job in London...more

Speaking at: Lunch and Learn; Why we must never forget the brand in branded content


Sebastien Viau

Vice-President, Sales and Marketing

Alliance de l'industrie touristique du Québec

With more than 20 years of experience in communications, brand marketing, digital strategy and e-commerce, Sébastien Viau is a widely recognized expert in the tourism and marketing industries.

Known for his natural instinct in developing innovative solutions, both digital and traditional, and for proven outcomes, since 2016 he...more

Speaking at: Curating content relevance: Quebec Tourism; Lunch and Learn

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