Rosie Gentile is one of Canada’s top 1:1 marketing strategic leaders with more than 20 years of Integrated, Direct and Digital marketing experience. She currently leads experience design for Cossette in Toronto.
Her client experience encompasses all sectors including automotive, consumer packaged goods, retail, telecommunications, media and entertainment, loyalty, financial services and not-for-profit with many top brands. She has worked with a variety of clients including Mercedes-Benz, FedEx, Flight Centre, TELUS, Rogers Communications, Molson Coors, eBay, Nintendo, Pepsico, Campbell Soup Company, General Mills, Loblaw, Coca-Cola and TD Bank.
Her current passion is narrative design and connections planning, how to best leverage data and insights to create powerful experiences between brands and consumers across paid, owned and earned channels.