Steve Savic

EVP, ECD
Critical Mass

For over two decades, Steve’s work has covered the digital spectrum and sprawled the digital eco-system, covering anything and everything from transactional to brand-rich campaigns. 

These days, keeping his finger on the industry-pulse means finding new ways to apply technology: into stories, into products, across platforms and through experiences. In every case, he brings a transformative perspective to storytelling and design by fusing film, moving image, music, art, and technology.  

His efforts in creating culturally inspired programs have earned global recognition including a Cannes Grand Prix, Cannes Lions, Effie Awards, Clio Awards, as well as awards from The One Show, D&AD, and many more. The result—millions of engaged consumers and tons of travel points. 

Steve lives at the foot of the Canadian Rockies where he started his creative career trading design work for ski-passes.