Betsey Chung is the EVP, Global Chief Marketing Officer of TD Bank Group (TD), where she oversees the articulation of TD's purpose-driven strategy across its global footprint. In this role, Betsey leads a world-class team of marketers who help activate the Brand to help form deeper connections with our customers, colleagues and communities. In 2023, TD was recognized as one of the Top 500 Global Brands by Brand Finance – earning the highest rank of any Canadian brand.
Betsey joined TD in 2017 and has helped re-imagine the banking experience on TD's digital channels, including providing our customers with proactive advice and personalized solutions that help them feel confident about their financial future.
Betsey has over 25 years of experience in the financial services industry, leading large global teams driving marketing strategy, digital acquisition, social, content, customer strategy, targeted marketing, brand development, advertising and media.
She has worked in the US, UK and Asia for global organizations including American Express, BMO and KPMG Consulting. Betsey has been recognized for her impact and excellence in Canadian leadership and was named a 2020 recipient of The Globe & Mail, Report on Business Best Executive Award – Sales & Marketing.
As a key member of TD's Inclusion and Diversity Leadership Council, Betsey is champion of inclusion and diversity. She is active on TD's Enterprise Women in Leadership and Visible Minority Committees and chairs the TD Marketing Black Colleague Network. She also sits on the United Way Board of Trustees and a Board member of Havergal College.
Betsey completed her MBA at London Business School in the UK and obtained her Chartered Accountancy designation. She lives in Toronto with her husband and two daughters