Mathieu Gamache is a seasoned marketing professional with 14 years of experience at tier 1 companies including Kraft, McDonald’s and Hershey’s.

At Kraft Canada, he managed storied brands like Kraft Dinner and Kraft Singles and made a mark for himself as leader of the dairy Innovation team where he developed a multi-million-dollar pipeline and launched a new kid snacking brand.

As the leader of McDonald’s breakfast team, Gamache delivered high single digit growth consistently on a $700M+ business and spearheaded the development of a new premium breakfast offer under the new More-Ning McWrap brand. He also led the Canadian launch of All Day Breakfast and was the Canadian lead for the global McDelivery launch in partnership with UberEats.

Gamache is now heading a portfolio of core chocolate brands at Hershey Canada which includes Reese, the number one chocolate brand in Canada. His most recent success includes leading the OH Henry team through the launch of the award winning OH Henry 425 campaign. In 2019, his campaigns for Reese and OH Henry 425 cumulated over 49 awards and shortlists globally including gold for Best Innovation at the London International Award Show, two D&AD Pencil Awards in London, three shortlists in Cannes and won the Ad Week Media plan of the year Award.

Speaking on: Hershey’s: Achieving cultural authenticity