An innovative and transformational marketer with a reputation for strategic thinking, Lauren Dineen-Duarte leads both public relations and social media strategy and advertising for American Express Canada. Since joining the company in 2008, she has been responsible for developing and driving the communications strategy, content development initiatives and paid media strategy for the Canadian business.

As Director of Public Affairs & Communications for American Express Canada, she oversees social media for the company and is focused on growing the brand’s digital footprint through strategic partnerships and innovative influencer relationships. Also responsible for the company’s social media advertising, Dineen-Duarte has a unique role overseeing both content development and paid strategy.

Dineen-Duarte spearheaded American Express Canada’s move from more traditional marketing, to a strategy that includes social media and influencer-led marketing fused with the organization’s business goals.

Speaking on: Influencer content 2.0