Pete Breton joins Anomaly with a background of leading the Creative departments at some of Canada's largest and most awarded agencies.

A graduate of McGill University, Breton started his advertising career in Account Management working on Kellogg's, Bell Mobility, Cadbury and P&G. Having helped launch successful strategic campaigns as a suit, Breton took everything he had learned and moved into the Creative department.

In his role as both a creative and Creative Director his integrated and innovative work has been awarded both nationally and internationally including Gold and Silver Lions from Cannes, The One Show, Clios, CA, D&AD and Media Innovation Awards.

Formerly Breton was Co-Creative Chief at Lowe Roche. He and his long-time creative collaborator, Dave Douglass, are Partners and ECDs at Anomaly Toronto.

Speaking on: Hershey’s: Achieving cultural authenticity