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Tuesday, March 3

	Court	Loft 1/2	Loft 5	Studio
8:15 AM
8:30 AM
8:45 AM
9:00 AM
9:15 AM	Opening Remarks Keynote:Reinventing content marketing: the 2020 business strategy Curating content relevance: Quebec Tourism
9:30 AM
9:45 AM
10:00 AM
10:15 AM
10:30 AM
10:45 AM		CBC Upfront: What marketers need to know about podcasts	Cracking the diversity code: Egg Farmers of Canada
11:00 AM		CBC Upfront: What marketers need to know about podcasts	Cracking the diversity code: Egg Farmers of Canada
11:15 AM	CSO P.O.V.- Why we must never forget the brand in branded content Swoop: How to run a content-led and data-informed strategy on a tight budget Tokyo Smoke: Managing a content program in a highly regulated space Hershey’s: Achieving cultural authenticity Bud Light: Building an LDA+ audience via entertainment Keynote: Content Cues for a new decade: WGSN breaks down key consumer trends Closing Remarks AToMiC Awards
11:30 AM
11:45 AM			Toyota: The new lane for branded content
12:00 PM			Toyota: The new lane for branded content
12:15 PM
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12:45 PM
1:00 PM
1:15 PM		Globe Media Group Upfront: How brands can make podcasts people will listen to	Influencer content 2.0
1:30 PM			Influencer content 2.0
1:45 PM
2:00 PM
2:15 PM
2:30 PM
2:45 PM
3:00 PM		Bell Media Upfront-Brand storytelling in 2020 and beyond	How to grow your audience investment: a KOHO guide
3:15 PM		Bell Media Upfront-Brand storytelling in 2020 and beyond	How to grow your audience investment: a KOHO guide
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5:00 PM				Pre-show Cocktail
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