Agenda
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Tuesday, March 30
| 1:00pm |
Winning with soul (1:00pm - 1:45pm)Learn why thriving in the future will require marrying math and meaning, and how organizations can balance digital capability with human empathy. Futurist, author and strategic advisor for Fortune 500 companies, Rishad Tobaccowala will provide practical tools and techniques that brands can use to stay human in the age of data. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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Thursday, April 1
| 1:00pm |
Hindsight is 2020: Never waste a crisis (1:00pm - 1:45pm)The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 – from structural changes to new processes and priorities – as they embark on planning for 2021. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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| 2:30pm |
It takes two: elevating branded content through partnership (Content Partner) (2:30pm - 3:00pm)In Partnership With  Branded content is a natural evolution of brand advertising. How can marketers elevate their stories through branded content integrations and take storytelling to the next level? Think partnership, not sponsorship. Join Karli Kirkpatrick of Movember Canada and Luke Boone from Rogers Sports & Media as they share learnings from their unique collaboration on "The Mental Game". Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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Tuesday, April 6
| 1:00pm |
Navigating the minefield of cancel culture with purpose (1:00pm - 1:45pm)The past year has shown us that consumers are increasingly choosing to support brands that reflect their own values, and dumping those that don’t. But a foray into purpose-driven marketing can mean missteps and potential blow-back. StrawberryFrog’s Scott Goodson, co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, looks at how companies can navigate this space in a meaningful way that won’t ring hollow. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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Thursday, April 8
| 1:00pm |
Multicultural marketing’s coming of age (1:00pm - 1:45pm)Ethnic audiences are no longer niche. They are edging toward levels of critical mass and marketers like Kruger’s Susan Irving recognize that multicultural marketing should therefore be equally – if not more – compelling than campaigns for the rest of Canada. In this session, Irving and Ethnicity Matters’s Bobby Sahni discuss how brands are investing in authentic marketing that doesn’t cut corners and which isn’t just an add-on. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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| 2:30pm |
Experiential marketing in a virtual-everything world (2:30pm - 3:15pm)Even before the pandemic, virtual consumer experiences incorporating VR, AR, proprietary apps and livestreaming were gaining steam. Then came the lockdowns. Brand marketers across the alcohol, automotive and beauty categories discuss how to craft virtual experiential programs that stick with audiences. And what tools and tactics will they take with them when the ‘20s start to roar once again? Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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Tuesday, April 13
| 11:30am |
Inside the jury room (11:30am - 12:15pm)AtoMiC celebrates the ideas and collaboration at the intersection of advertising, tech, media and content.
Here's what broke through this year, and why...
Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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| 1:00pm |
What’s next in content marketing? (1:00pm - 1:45pm)At a time when change is the only constant, staying on top of the shifting landscape is essential for any brand. To keep you ahead of the game, The Content Advisory’s Robert Rose will discuss what's next in content marketing, from the metrics being used to the consumer trends being tapped and the in-housing investments gaining steam. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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| 3:00pm |
The future of marketing: Omnichannel and hybrid experiences (3:00pm - 3:45pm)Disease, disunity and economic downturn are causing mutations in consumer engagement, purchase paths and patterns. Moving past instinctive reactions, CMOs need visibility into a future of hybrid experiential interactions and personalized omnichannel experiences. Most importantly, they need to see the possibilities the future holds and the preparation required right now. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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Thursday, April 15
| 1:00pm |
Listen to the future of customer engagement (1:00pm - 1:45pm)One of the most exciting trends in the digital content space is the world of audio content. Whether it’s podcasting, buzzy platforms like Clubhouse and Discord or smart speakers and voice search, audio is a growing medium for content delivery. Join Mitch Joel of Six Pixels Group and digital anthropologist Rahaf Harfoush to find out why audio should be a part of your content plan and the best ways to deliver it. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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| 3:00pm |
Behind the scenes of PepsiCo's CRM platform (3:00pm - 3:45pm)There's been no better time for PepsiCo to “create smiles with every sip and every bite,” as they engage homebound Canadians with great content, innovation, recipes and more. Watch as the CMO of PepsiCo Foods Canada, Ian Adler, shares a behind the scenes look at their highly successful CRM platform – Tasty Rewards, which houses its brands, recipes and offers – and how it's carving a content path using data that matters. Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). Featuring:
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