Chief Creative Officer
With over 30 years of experience, Sabaa Quao is a creative leader, serial entrepreneur, and business strategist.
As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space—including Newsrooms, Filminute, and Wealthie Works Daily.
Born and raised in Montreal, Quebec, Sabaa holds degrees in Marketing from Concordia University and Communication and Design from Ontario College of Art and Design (OCAD), and has an Executive MBA from the University of Toronto’s Rotman School of Management. An avid believer in the power of representation and mentorship, Sabaa is a Mentor at the Black Wealth Club, where he helps emerging Black leaders navigate the professional world and set and execute their long-term and short-term goals.
With a wealth of diversified experiences, Sabaa brings a unique and forward-thinking capacity to Cossette as Chief Creative Officer. He leads the agency’s national and international creative output.