Grid

Tuesday, March 7

	Court	Loft 1/2
8:30 AM
8:45 AM
9:00 AM
9:15 AM
9:30 AM	Co-chairs opening remarks
9:45 AM	Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance
10:00 AM
10:15 AM	Changing the face of an industry won't happen overnight
10:30 AM
10:45 AM
11:00 AM		Globe & Mail upfront: The cult of (brand) personality
11:15 AM
11:30 AM
11:45 AM	BRP's marcom (r)evolution
12:00 PM	BRP's marcom (r)evolution
12:15 PM	Lunch
12:30 PM
12:45 PM
1:00 PM
1:15 PM	Future of youth culture
1:30 PM
1:45 PM
2:00 PM	Levelling up the content strategy playbook
2:15 PM
2:30 PM
2:45 PM
3:00 PM		TikTok upfront: Make your media investment work harder (partner content)
3:15 PM
3:30 PM	What is AI's killer marketing app? The next frontier of content marketing
3:45 PM
4:00 PM
4:15 PM
4:30 PM
4:45 PM
5:00 PM
5:15 PM
5:30 PM
5:45 PM
6:00 PM	AToMiC Awards
6:15 PM
6:30 PM
6:45 PM
7:00 PM
7:15 PM