Agenda

Tuesday, March 7

8:30am	Registration
9:30am	Co-chairs opening remarks
9:45am	Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance
10:20am	Changing the face of an industry won't happen overnight
10:50am	Networking break
11:05am	Workshop: Connecting the narrative to success Globe & Mail upfront: The cult of (brand) personality
11:45am	BRP's marcom (r)evolution
12:15pm	Lunch and learn Lunch
1:15pm	Future of youth culture
2:00pm	Levelling up the content strategy playbook
2:40pm	Networking break
3:00pm	Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection TikTok upfront: Make your media investment work harder (partner content)
3:40pm	What is AI's killer marketing app?
4:10pm	The next frontier of content marketing
4:55pm	Closing remarks
5:00pm	Pre-show Cocktail
6:00pm	AToMiC Awards